ARD PropTech by ARD Developers
Last updated: 1 October 2026
ARD PropTech is an initiative of ARD Developers created to discover, evaluate and support founders, startups and innovators developing technology-led solutions for the real estate industry.
We respect the privacy of individuals and organizations that interact with ARD PropTech and are committed to handling information submitted through our website and application platform responsibly.
This Privacy Policy explains how information may be collected, used, stored and shared when you visit the ARD PropTech website, submit an idea or application, communicate with us, or participate in ARD PropTech activities.
1. Information We May Collect
“Your information” refers to information you provide directly to ARD PropTech or information collected through your use of our website and application platform.
Depending on your interaction with us, this may include:
Personal Information
- Full name
- Email address
- Mobile or WhatsApp number
- City and country
- Professional role
- LinkedIn or other professional profiles
- Education and professional experience
Startup & Business Information
- Startup or company name
- Company registration details
- Founder and team information
- Business model
- Market information
- Customer or user information
- Revenue, funding or commercial information where requested
- Traction, pilot or partnership information
PropTech Application Information
- The real estate problem you are addressing
- Details of your proposed solution
- Technology and product information
- Market opportunity
- Scalability and commercial potential
- Support or resources requested from ARD PropTech
Submitted Materials
You may also provide:
- Pitch decks
- Founder introduction videos
- Product or prototype demonstrations
- Product screenshots
- Research or market validation
- Pilot evidence
- Company documents
- Financial or commercial information
- Other supporting documentation
Website Information
We may automatically collect limited technical information such as:
- Device type
- Browser type
- IP address
- Pages visited
- Website interaction and usage information
- Cookie-related information
2. How We Use Your Information
We may use your information for purposes including:
- Reviewing and evaluating PropTech ideas, startups and applications
- Assessing the problem, solution, technology, team, market potential and scalability of submitted opportunities
- Contacting applicants regarding their submission
- Arranging discussions, presentations, interviews or product demonstrations
- Shortlisting founders or startups for further evaluation
- Exploring potential pilot, collaboration, mentorship or partnership opportunities
- Providing relevant information about ARD PropTech programs, events and initiatives
- Improving the ARD PropTech website, application process and user experience
- Conducting research, analysis and statistical reporting
- Understanding trends within Pakistan’s PropTech ecosystem
- Managing security, administration, compliance and record keeping
- Communicating with founders, partners, mentors and other ecosystem participants
Where appropriate, submitted information may also be used to assess whether a solution could potentially benefit from opportunities within the broader ARD Developers and ARD City ecosystem.
3. Founder & Startup Submissions
Information submitted through Submit Your PropTech Solution or any ARD PropTech application process may be reviewed for evaluation purposes.
This may include information concerning:
Founder → Problem → Solution → Technology → Team → Market → Business Model → Evidence
Applicants should only submit information that they are authorized to provide.
Submission of an application does not guarantee selection, investment, partnership, funding, pilot participation or any other commercial relationship with ARD Developers or ARD PropTech.
4. Founder Videos, Product Demos & Supporting Documents
ARD PropTech may request founder videos, product demonstrations, pitch decks or other supporting materials to better understand an application.
These materials may be reviewed by authorized personnel and, where necessary, relevant professional advisers or evaluation experts.
They will primarily be used for:
- Applicant assessment
- Product evaluation
- Technical review
- Commercial review
- Strategic review
- Potential collaboration discussions
ARD PropTech will not intentionally publish an applicant’s confidential submission materials publicly without appropriate authorization.
5. Consent
By providing your information through the ARD PropTech website or application platform, you acknowledge and consent to the collection, use and processing of your information in accordance with this Privacy Policy.
Where separate consent is required for marketing communications, media publication or other specific purposes, such consent may be requested independently.
6. Sharing of Information
ARD PropTech does not intend to sell applicants’ personal information.
Information may, however, be shared where reasonably necessary with:
- ARD Developers
- Relevant teams within the ARD ecosystem
- Authorized ARD PropTech personnel
- Technical, commercial or industry experts assisting with evaluation
- Professional advisers
- Technology and website service providers
- Legal, regulatory or compliance advisers
- Potential strategic partners where appropriate and authorized
Any sharing should be limited to what is reasonably required for the relevant purpose.
Information may also be disclosed where required by applicable law, regulation, legal process or competent authority.
7. Confidential Business Information
Applicants may submit commercially sensitive information as part of their application.
ARD PropTech recognizes that startup submissions may contain:
- Proprietary ideas
- Product information
- Business strategies
- Technology information
- Financial information
- Market research
- Commercial plans
Applicants should clearly identify information they consider particularly confidential.
Submission through the ARD PropTech platform should not by itself be interpreted as creating a partnership, investment agreement, confidentiality agreement or other commercial relationship unless separately agreed in writing.
For highly sensitive proprietary or intellectual-property information, applicants should consider what level of detail is appropriate at the initial application stage.
8. Data Security
ARD PropTech and ARD Developers aim to take reasonable administrative, technical and organizational measures to protect information against:
- Unauthorized access
- Loss
- Misuse
- Alteration
- Disclosure
- Destruction
However, no internet-based platform or electronic communication system can guarantee absolute security.
Applicants should therefore avoid sharing passwords, private access credentials or unnecessary highly sensitive information unless specifically requested through an approved secure process.
9. Data Retention
Information may be retained for as long as reasonably necessary to:
- Review and process applications
- Maintain application records
- Manage ongoing communication
- Evaluate future opportunities
- Meet operational, legal or compliance requirements
- Maintain records of ARD PropTech programs and activities
Information that is no longer reasonably required may be deleted, anonymized or archived in accordance with applicable internal policies and legal requirements.
10. Your Rights
Subject to applicable laws and legitimate business or legal requirements, you may request to:
- Access personal information held about you
- Correct inaccurate or incomplete information
- Update your contact details
- Request deletion of personal information
- Withdraw consent where processing is based on consent
- Opt out of marketing communications
Requests may require verification of identity before being processed.
11. Marketing Communications
ARD PropTech may occasionally communicate with applicants, founders or interested individuals regarding:
- PropTech opportunities
- Application announcements
- Events
- Founder programs
- Industry discussions
- Research
- ARD PropTech updates
You may unsubscribe from promotional communications at any time using the unsubscribe option provided or by contacting us.
Important application-related or administrative communications may still be sent where necessary.
12. Cookies
ARD PropTech may use cookies and similar technologies to improve website functionality and understand how visitors use the platform.
Cookies may be used for:
- Website performance
- User experience
- Traffic analysis
- Statistical reporting
- Security
- Remembering preferences
Most browsers allow users to manage or disable cookies through browser settings.
Disabling certain cookies may affect some website functionality.
ARD PropTech does not intend to use cookies to monitor users’ unrelated browsing activity across other websites.
13. Third-Party Links
The ARD PropTech website may contain links to third-party websites, platforms or services.
ARD PropTech is not responsible for the privacy practices, security or content of external websites.
Users should review the privacy policies of third-party platforms before providing information to them.
14. Children’s Privacy
ARD PropTech is primarily intended for founders, professionals, startups, researchers, students and organizations participating in real estate and technology innovation.
Where applications are submitted by individuals below the legally applicable age of consent, appropriate parent, guardian or institutional authorization may be required.
15. Changes to This Privacy Policy
ARD PropTech may update this Privacy Policy from time to time to reflect:
- Changes to the platform
- New programs or services
- Operational requirements
- Legal or regulatory developments
- Changes in how information is processed
The updated version will be published on the website with the latest revision date.
16. Contact Us
If you have questions, concerns or requests regarding your personal information or this Privacy Policy, please contact:
ARD PropTech
An Initiative by ARD Developers
Email: contactproptech@theardcity.com
Address: 175-C, Broadway Commercial, DHA Phase 8, Lahore
For application-related queries: Contact ARD PropTech.